·         Organizes the commercialization of the right hybrids, to the right places at the right time

·         Coordinates the FC activity across functions: R&D, marketing, Sales and Supply

·         Prepares the 5 year Plan, the budget and implements tactical plans to achieve country goals

·         Works effectively with other functions to ensure effective planning and tactical execution of tactical plans

·         Formulates Demand Creation Campaigns of assigned crops and products and monitors grounding

·         Manages Customer Concerns and builds strong customer relationship partnerships

·         Ensures high brand awareness of the Company’s Crop brand

·         Develops the strategy and 5 year Plan for seeds that leverages assets and value creation. 

·         New products, value and product benefit positioning

·         Decisions on portfolio management and optimization

·         Agree the strategy with the FC regional seed manager and  Country Management team

·         Implement a comprehensive seeds strategy and product development program designed to increase market share and value return over the next 3-5 years.

·         Leads a rigorous forecasting process to ensure quality input to supply.

·         Leads implementation of strategy to achieve agreed 5 Yr Plan objectives integrates with current business.

·         Develop commercial concepts to direct breeding and selection program & work closely with R&D for the identification of elite hybrids through monitoring of trials

·         Ensure product supply is in line with 5 year Plan targets where key products are available in quantity, quality and cost to meet/ exceed financial targets

·         Develop the commercial policies, programs and agreement to maximize value creation and capture

·         Ensure product registration is achieved to accelerate share gains

·         Manage P&L and balance sheet to agreed targets

·         Put in place tools and methods to assess market needs, future market developments and competition

·         Validate data and assumptions in the market with field force, farmers, KIP’s, officials, distribution, etc.

·         Inputs to Research based on market needs assessment and identified future opportunities.

·         Develop and implement tactical action plans and long-term brand-building promotional campaigns to achieve or outperform sales and profit budgets while managing A&P costs

·         Promotion campaign, tactical programs against goals

·         Commercial support of distributors/ partners

·         Communication Campaign (Internal & External) of Annual Campaign Teams

·         Build association of  strong germplasm to the company & create relevance to growers

·         Demand Creation Campaign and Activities to ensure grounding of products from trade outlet

·         Establish the distribution strategy, in close cooperation with Sales or Country Head to leverage integration, brand segmentation, reducing cost and creating maximum value.

·         Engage distribution to promote our products, identify and implement ‘cross-selling’ opportunities at distribution and farm level.

·         Also develop Ag systems product concepts, synergies with Crop Protection

·         Evaluate the value of biotech products and develop and implement the strategy to prepare for the introduction in country (For Corn Traits Manager)

·         Evaluates Traits product portfolio and assess geographical needs and traits potential of each market segment to build a robust Traits Portfolio to outdo competition & facilitates successful launch

·         Understanding of vision, business strategy, 5 Year Plan

·         Understanding and command of strategic marketing principles (4P’s)

·         Understands what is driving product P&L/ understands the financial impact of actions.

·         Hands on management of operational marketing (execution)

·         Ability to assess, understand and meet customer needs (internal, external including farmers, channel and stakeholders)

·         Understanding of relationships/impact on each other of corporation, country and product management

·         Understanding market and competitive practices

·         Understands, develop and use KPI’s/performance tracking tools (financial, brand equity, campaigns efficiency…)

·         Identifying opportunities for integration business approach (Agronomic systems)

·         Understanding distribution/develop programs for meeting distribution needs (CRM approach)

·         Understanding of value chain/develop strategies

·         Understanding of other business functions such as role of Product Development, Sales, Finance, Supply

·         Focus on key priorities\Ability to craft out-of-the-box , credible Demand Creation Campaigns to access the market and create brand switching from competition

·         Understanding of Brand Management Concepts (eg. Brand DNA, Brand Architecture)

·         Project leadership/team steering

·         Develop and maintain strong relationships particularly with R&D, Sales and Supply

·         Stimulate teamwork through exemplary communications

·         Communication & presentation skills

·         Execution Skills – “Making Things Happen”

·         Ability to work in multifunctional team

·         Listening skills

·         Building relationships (external and internal)

·         Lateral thinking (understands needs of others)

·         Anticipation

·         Negotiation skills

·         Seeking feedback and coaching

·         Company’s leadership model (Setting Direction, Creating Edge, Liberating Potential and Driving Results)

·         Sincere concern for the Grower

·         Innovation/creativity

·         Fact based decision making process, balance facts versus intuition

·         Manages complexity

·         Lateral thinking (cross project, cross function, across value chain)

·         Critical thinking/decision making

·         Commitment to action and results

·         Responsiveness to sales and customers needs

·         Adaptability to change / Openness to New Ideas