·         Good knowledge of the vegetables seeds industry (Agronomy Course is an Advantage)

·         Min. 2 years of successful experiences in Product Management or in Marketing/Commercial function

·         Understanding of vision, business strategy, 5 Year Plan

·         Understanding and command of strategic marketing principles (4P’s)

·         Understands what is driving product P&L/ understands the financial impact of actions.

·         Hands on management of operational marketing (execution) \

·         Ability to assess, understand and meet customer needs (internal, external including farmers, channel and stakeholders)

·         Understanding of relationships/impact on each other of corporation, country and product management

·         Understanding market and competitive practices

·         Understands, develop and use KPI’s/performance tracking tools (financial, brand equity, campaigns efficiency…)

·         Identifying opportunities for integration business approach (Agronomic systems)

·         Understanding of value chain/develop strategies

·         Understanding of other business functions such as role of Product Development, Sales, Finance, Supply

·         Focus on key priorities

·         Ability to craft out-of-the-box , credible Demand Creation Campaigns to access the market/ implement G2M Strategy and create brand switching from competition

·         Understanding of Brand Management Concepts (eg. Brand DNA, Brand Architecture)

·         Project leadership/team steering

·         Develop and maintain strong relationships particularly with R&D, Sales and Supply

·         Stimulate teamwork through exemplary communications

·         Communication & presentation skills

·         Execution Skills – “Making Things Happen”

·         Ability to work in multifunctional team

·         Listening skills

·         Building relationships (external and internal)

·         Lateral thinking (understands needs of others)

·         Negotiation skills

·         Seeking feedback and coaching

·         Sincere concern for the Grower